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Giving attendees a truly valuable professional keepsake.

Why Iris Booth’s Professional Headshot Event Booth Was a Top Activation at NACE 25

Philadelphia’s Pennsylvania Convention Center buzzed June 9th - 11th as over 2,000 career-services and early-talent leaders gathered for NACE 2025.

With nearly 100 exhibitors vying for attention, Iris Booth’s event photo booths stood out as a must-visit activation, offering attendees instant professional headshots with our self-serve photo booth experience.

The result was a stunning delivery of over 700 professional headshots and a $20 cost-per-lead.
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Iris Booth trade show setup featuring a sleek white photo booth and a tall promotional banner with branding, a QR code, and text promoting increased career center engagement, situated in a large convention hall with other booths in the background.

Iris Booth event results at a glance:

  • 3 self-serve booths set up as a professional headshot lounge in the exhibit hall
  • 707 total headshots captured in only two full days
  • 642 unique visitors (that’s nearly one-third of conference attendance!)
  • 3 min 13 sec average session time from start to share
  • ~$20 cost per captured lead
Of the approximately ~2,200 guests, 642 (30%) actively participated, exhibiting a strong organic reach without push techniques or gimmicks.

Why Professional Portraits Lead the Way in 2025

The Challenge

Event planners want activations that provide genuine value for attendees and measurable ROI for organizers.

Traditional swag often ends up discarded, while high-pressure lead-gen tactics can alienate prospects.

The Solution

Professional headshots are one of the top-rated conference takeaways, and built-in lead capture delivers measurable ROI.
 
Photos arrive instantly by email, giving attendees a keepsake they’ll showcase on social profiles for years to come.
Woman in a power wheelchair smiling inside an Iris Booth

Attendee Value:

     
Stale profile photos are common: Over half of LinkedIn users have been using the same profile picture for three years or more, and roughly 50% have the same image for between three and six years—or longer—before updating it.

Professional headshots are out of reach for most: The average personal headshot session costs individuals between $350-$450. With Iris you're delivering a highly valued service that remains out of reach for most people.

Digital keepsakes outlast swag: Whereas up to 79% of branded conference giveaways are discarded soon afterward, a high-quality digital headshot lives on indefinitely and won't be left behind.

Organizer Benefits:

Align your brand with real value:  A complimentary headshot lets attendees present their true selves with confidence, linking that positive moment to your brand.

Built-in lead generation: Opt-in email capture during the self-serve photo process drives warm leads directly to your CRM with no extra forms or badge scans required.

Extended dwell time: With the average session duration of 3 minutes, individuals waiting for their turn will create a natural networking window for deeper brand engagement.
Iris Booth at the NASPA 2025 Conference

How Do Our Automated Photo Booths Work?

Watch our overview video here:

Lessons for Your Next Conference Activation

Design for dwell – interactive stations extend engagement time, opening natural windows for conversation.

Hook passers‑by – clear, elevated signage and a live preview monitor drew consistent foot traffic.

Measure what matters – connect our photo booth to your CRM so marketing and sales teams can nurture leads immediately after the event

Harness the power of experiential marketing and professional headshots to maximize both attendee satisfaction and measurable ROI.

Contact our events team today to learn how Iris Booth can transform your next event into a high-impact lead-generation engine.

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Explore Our Booths

Incredibly easy. Both Iris Booth and Iris Air are designed for quick assembly—no photography background needed. Iris Air, in particular, weighs just 125 lbs and can be set up in minutes.

Instantly via email. Attendees can share or download their images right away—boosting online chatter and social media engagement.

Absolutely. You can add logos orr sponsor imagery on the booth exterior and within the photo interface. Each email delivering final images can also feature your branding and call-to-action.

Yes. We offer both remote and on-site support. Speak to our sales team here to understand which is right for you and your event.

No! Iris booths are entirely self-serve. Our user-friendly interface and expert designed tutorials ensure professional quality photography without supervision. If you prefer a brand ambassador for extra engagement, that’s optional—no photographer required.

Yes. To take a professional headshot using the Iris booth, attendees must enter their email address and agree to the marketing rights provided

Absolutely. All images are stored on AWS servers in the United States, and Iris never claims ownership over any images or data. Your organizations and the individuals taking photos retail full rights. We do not sell any data to any third party for any reason.

Yes! Iris offers API connectivity to seamlessly export files to destination folders on your own servers. We also support workflows to name, size and crop photos for their intended use in your systems.

The Iris booth requires internet connectivity to function.

Yes. Multiple retakes are allowed, so each person leaves satisfied with a photo they genuinely love—ensuring positive brand associations.

Not at all. Our AI-driven retouching handles lighting corrections and minor adjustments instantly—attendees receive polished, studio-quality headshots on the spot.

Our dashboard logs session counts, peak usage times, and any lead data collected—making it easy to measure ROI and justify event budgets

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Join the growing number of organizations that have discovered a better, more efficient way to capture professional portraits—without the headaches.
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