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Case Study: Iris Booth at NASPA 2025

How Iris delivered $37,800 worth of headshots for $99.

The Iris Air photo booth powered the highly-trafficked Headshot Lounge at NASPA 2025.  

With Iris, using three booths has an effective cost of just $99 — that's $16 per day, per booth — when you've opted into our annual subscription.

With each session taking only ~3 minutes, Iris delivered 643 personal headshot sessions over two days, resulting in 1,929 stunning, professional photos—each captured self-serve, edited by AI, and delivered instantly.
Logo for the 2025 NASPA Annual Conference in New Orleans, where Iris powered the Headshot Lounge

 Unique Headshots Captured

Personal Photo Sessions Completed

%

The Cost of a Hired Photographer

I stopped by the Iris headshot photo booth—and I was seriously impressed. In just minutes, I had a professional headshot, taken and delivered seamlessly. No long waits, no complicated process—just quick, high-quality results.
- NASPA Attendee

A side-by-side comparison
—three photographers vs. three Iris Booths—
shows why the Iris professional headshot photo booth is the future of portrait photography.

$37,800 worth of photography—
Delivered by Iris for just $99.

Hiring three professional photographers for a two-day event would cost nearly $40,000 in labor alone*.

With Iris, using three booths has an effective cost of just $99—that's $16 per day, per booth, when you've opted into an annual subscription.

Same result. Less than 1% of the cost.
No scheduling, no headaches, no editing delays.

And the best part? You still have 363 more days of unlimited professional headshots.
*Based on each hired photographer capturing 6 sessions/hour — 1 every 10 minutes  requiring 108 total hours for 643 sessions.
National average hourly rate for a professional photographer: $350 (Source: Fash.com).
Bar chart comparing $37,800 cost of hired photographers vs. $99 cost with Iris Booth for 643 headshots
Bar graph comparing time required to complete 643 headshot sessions: 4.5 days with hired photographers vs. 1.9 days using Iris Booth.

In two days, photographers would cover only 40% of the demand met by Iris—at best.

     
To match Iris’ event photo booth output over two days, you’d need three photographers working 4.5 full days*.

And that’s assuming perfect scheduling, no breaks, and zero downtime.

But at NASPA, we didn’t have 4.5 days—we had two.
And Iris delivered.

With 3 booths running simultaneously, Iris completed 643 headshot sessions in under 2 days—something that simply wasn't possible with hired photographers.
*Based on each hired photographer capturing 6 sessions/hour — 1 every 10 minutes  requiring 108 total hours for 643 sessions.

Only Iris delivers studio-quality headshots—from Booth to inbox, in seconds flat.

With traditional photographers, retouching, file prep, and delivery takes 3–4 weeks—and by then, the moment has passed.

With Iris, delivery is instant and automatic. As soon as your session ends, your professional headshot is waiting for you in your inbox.

Only Iris delivers in the exact moment when people feel confident and proud—turning the spark of self-belief into something they can carry with them.

No waiting. No chasing. Just a great professional business portrait, ready to use—right away.
Bar graph comparing delivery time for edited headshots: 4 weeks with photographers vs. instant delivery with Iris Booth.
...every college and university needs this! The booth gives you three takes to get the professional headshot, making it super easy for professionals and students to have a high quality headshot as they step into their careers...
- NASPA Attendee
Two students taking professional academic headshots simultaneously in Iris Booths
Iris Booth at the NASPA 2025 Conference

It's Time To See Why Iris Booth Wins —
Not Just on Cost, But Also Capability

Stop juggling photographers, rescheduling, and post-production snags.
Iris booths delivers on-demand, studio-quality headshots. Every time. Any time.

How Do Our Automated Photo Booths Work?

Watch our overview video here:

Not really. The Iris Booth is entirely self-serve, with intuitive on-screen prompts, so users guide themselves through the process.

Setup is straightforward—just a standard power and internet  connection needed. We can provide detailed installation guidelines or arrange white-glove service.

Instantly. After a quick automated retouch, images can be emailed directly or accessed via your admin dashboard.

All photos are stored on encrypted AWS servers in the U.S. We never claim rights to user images, and your organization retains control over data.

Users can retake their photo immediately, ensuring they’re 100% satisfied before leaving the booth.

Yes. The Iris Booth is built for high-traffic usage—no bottlenecks or slowdowns, even during peak times.

Absolutely. From exterior wraps to on-screen branding, you can tailor the booth’s look and the final photo output to match your corporate identity.

We do not recommend moving the Iris Booth without professional movers and moving equipment. The unit is designed as a permanent installation and moving it voids the unit’s warranty.

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Join the growing number of organizations that have discovered a better, more efficient way to capture professional portraits—without the headaches.
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