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How Iris Headshot Photo Booth Became the #1 Engagement Tool at Georgia State University’s Career Center

Student engagement is the lifeblood of any successful career centre, but capturing it early and often remains a persistent challenge. At Georgia State University, Iris Booth, a self-serve headshot station didn’t just attract students, it became the #1 appointment driver across all services.
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More Engagement Than Next Highest Tool

"Career service directors know that world-class résumé clinics, mock interviews, and coaching sessions help students enter the workforce,
but if students only walk in during senior spring, the impact is limited."

How portrait photgraphy helps crack the career center engagement code.

National data confirm the stakes: Graduating seniors who used even one career-center service averaged 1.24 job offers, compared with 1.0 for peers who never engaged, yet about one-third of undergraduates have zero interactions with their campus career center.

Georgia State University (GSU) cracked the engagement code with a simple, student-centric addition: a self-serve professional headshot booth from Iris Booth. What began as a nice-to-have swiftly rose to the top of the career center's booking list, opening the door to more coaching talks, deeper engagement, and improved metrics to demonstrate the worth of their efforts.

Based on internal data that the institution has shared, in a single academic year, more than 5,000 professional headshots were scheduled. Headshots were more than twice as popular as career workshops, resume evaluations, and job search coaching. Furthermore, usage from 2022 to 2025, has increased annually, demonstrating that it wasn't a fad.
University student opening Iris Booth door to take a headshot

Once students come through the door, career centers can turn low-friction moments into career readiness.

     
The true power of Iris Booth reveals itself after the camera clicks. Georgia State’s career-center team discovered that a headshot appointment is only the opening move in a broader engagement strategy.

The booth draws students in, then guides them toward deeper support such as résumé reviews, interview practice, and internship searches. Coaches can seize the moment by saying, “you’ve got a great new photo, now how else can we help?” turning a quick win into an ongoing relationship.

Students leave with tangible value and a reason to return, while staff gain more opportunities to connect and elevate overall career readiness.

Using student engagement data to build the case for career center funding.

GSU demonstrates how one intelligent addition can provide significant, quantifiable results. Their utilization statistics provided an engaging narrative:

1. More appointments were made using headshots than any other service.
2. Foot traffic to our career center increased with the addition of Iris Booth.
3. Each student visit unlocks a new chance to engage student in coaching.
4. Demand actually increased from year-to-year.

This allowed GSU to support their work with clear, visual proof rather than just anecdotal evidence. That's a significant advantage in a time when career center budgeting is driven by performance and results.
User receiving Iris Booth headshot via mobile email

A Stronger Case for Career Services Starts With Iris Booth

A circular infographic illustrating the five-step engagement and impact cycle of Iris Booth's career center services.

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If you're looking to increase visibility, build meaningful student relationships, and prove the ROI of your services, Iris Booth is the place to start!
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A student headshot focuses on approachability and authenticity while still maintaining professional standards. It’s ideal for platforms like LinkedIn, Handshake, and graduate applications. Business headshots often emphasize corporate polish, but with Iris Booth, students can capture both styles depending on their career goals.

Iris Booth acts as a magnet for students. It brings them into the career center for headshots, then introduces them to services like resume reviews, mock interviews, and networking events—boosting overall engagement and utilization.

Absolutely. In under three minutes, students can take, review, and retouch a photo that aligns with LinkedIn and Handshake's professional photo standards—no outside equipment or photographers needed.

Yes. Many students use Iris Booth for academic headshots to include on departmental bios, research profiles, and conference submissions.

Iris Booth comes with full technical support for your staff and students. Our team ensures seamless onboarding, training, and customization for your campus brand.

Yes. You can lease, purchase, or rent Iris Booths to fit your institution’s budget and needs.

Students receive their headshots instantly via email.

Absolutely. You can customize the booth interface and navigation to match your school’s branding.

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